Unethical Alcohol Companies free essay sample

The most severe and significant unethical act by Carlsberg is its marketing strategy. Over here, we will analyse and interpret a string of unethical marketing activities by Carlsberg. By definition, alcohol advertising is one-sided and presents alcohol consumption as a safe and problem-free practice, de-emphasizing the potential health risks and negative consequences. †¢ Targeting the young drinkers In 2006, Carlsberg spent about US$2 million to draw in younger generations of drinkers. Many alcohol advertisements portray a wild and energetic image, depicting scenes of clubbing, dancing, lively music, wild party and so on. This is easily recognisable by teenagers and young adults. In addition to that, young models are used to create a perception that there’s nothing wrong if a young adult drinks. One example we can quote is the current Carlsberg advertisement aired in cinemas where a group of young friends stranded in an island chose a Carlsberg vending machine over other necessities when they are offered help. We will write a custom essay sample on Unethical Alcohol Companies or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It then shows another scene of the group of young friends having beer with another group of young and attractive ladies in skimpy clothes. This creates a delusional image of sexual appeal and charm associated with consuming alcohol. †¢ Sponsoring activities Carlsberg used a relatively smart way to circumvent the direct advertising ban, through philanthropic activities. The most common Carlsberg’s sponsorship we can see is sports events. Carlsberg was one of the major sponsors in Euro2008 and also the 2004 European Football Championship. They were also a sponsor of the 1990 FIFA World Cup.In terms of football, the most significant appearance of Carlsberg is through LIVERPOOL F. C jersey having sponsoring the club since 1992 until now. Relating to the earlier issue of targeting the young drinkers, this also applies because people who are interested in football tend to be young male adult. Thus by making its appearance in a popular football club jersey, the name Carlsberg is known widely among teenagers. We claimed that sponsoring sports events is unethical because of 2 reasons. One is that it is making its appearance to the public, and a lot of sports enthusiasts or fans consist of teenagers.Second, it creates an image similar to those of isotonic drinks when their beers are promoted to give them back what the day took from them. On top of that, they also offer scholarships to poor students. The Carlsberg Hua Zhong Education Fund is available for application for college students and this can be said as college campus marketing strategy because it exposes the students to alcohols. †¢ Media exposure to the public The ban on direct advertising apparently is not that effective with advertising still allowed in cinemas, print medias, videos, and broadcasts.Often we can see Carlsberg’s advertisement in Malaysia’s most popular English language newspaper, The Star, covering a whole page featuring chilled beer attractive slogans. Their tagline â€Å"Probably the best beer in the world† gives an image of a drink that is health-problem free, equating it with soft drinks. It is unethical for Carlsberg to advertise in newspaper because people from all layers of society read newspaper and this includes curious teenagers. It is easy to attract them to try out beer when those advertisement of golden, rich, and smooth beer pouring runs through their eyes.

The College Curriculum †Becoming an Architect

The College Curriculum - Becoming an Architect Study architecture and a good college curriculum will prepare you for anything. Accredited programs of architecture will center around practicing design and building things. If it doesnt, youll be throwing away your money if you want to be a professional architect. As an architecture student, you will study a broad range of subjects, including writing, design, graphics, computer applications, art history, mathematics, physics, structural systems, and building and materials construction. The best schools are not necessarily the schools with the best equipment and facilities but they employ the best teachers. And the best teachers of architecture are not necessarily the most famous architects in the world. The best teachers will teach these subjects without you even knowing how much youre learning. Architecture is the application of many subjects. To get an idea of the specific classes you will take, spend some time browsing through the course listings, a sampling of which are usually listed online for many schools of architecture. Make sure that the courses of study have been accredited by the National Architectural Accrediting Board (NAAB). Dr. Lee W. Waldrep reminds us, however, that there are many routes to take to become an accredited architect. Which degree program you choose will determine what courses you take. At most schools, he says, enrolled students begin intensive architectural studies in the first semester and continue for the duration of the program. If you are highly confident in your choice of architecture as your academic major, pursuing a B.Arch. may be the ideal choice. If, however, you think you may not ultimately choose architecture, the five-year program is not forgiving, meaning that changing majors is difficult. Design Studio At the heart of every architecture course of study is the Design Studio. It is not unique to architecture, but it is an important workshop to understand the process of planning, designing, and building things. Industries such as automobile manufacturing may call this building approach Research and Development as teams work together to create a new product. In architecture, the free expression of ideas, both design and engineering, is what drives collaboration in this important and practical course. The Wright Studio at Oak Park. Santi Visalli/Getty Images (cropped) Even famous architects like Frank Lloyd Wright have done professional architectural work from their design studios. Learning by doing in a studio workshop is a prime reason why online architecture courses are limited. Dr. Waldrep explains the importance of this coursework in an architecture curriculum: Once you are in the studio sequence of a degree program, you will be taking design studio each semester, usually four to six credits. Design studio may meet between eight and twelve hours contact hours with the designated faculty and countless hours outside of class. Projects may begin in the abstract and deal with basic skill development, but they quickly progress in scale and complexity. Faculty members provide the program or space requirements of a given building project. From there, students individually develop solutions to the problem and present the results to faculty and classmates....Just as important as the product is the process. You will learn not only from the studio faculty but also your fellow students. Waldreps book Becoming an Architect: A Guide to Careers in Design can mentor any aspiring architect through the complicated process of becoming an architect or even becoming a professional home designer. Studio Culture Some of the project assignments will be group projects and some will be individual projects. Some projects will be reviewed by professors and some by fellow students. The school should provide every student with a safe place to work on these projects. Every accredited school of architecture has a written Studio Culture Policy - a statement of what incoming students should expect and how their project work will be evaluated or juried. For example, the policy at Princeton University School of Architecture outlines that each student will be provided two 3’ x 6 work tables, two drafting lamps, one power strip, one task chair and one lockable steel cabinet; that students should manage their time and avoid all-nighters to finish projects; and that critiques should concentrate on clarity and consistency, as opposed to making judgments of value or quality. Criticism should be constructive and dialogue should be respectful. As long as a project has a clear idea or concept that can be defended, the student should be able to compete in the design studio atmosphere. The review process can be brutal, but follow the rules and the architecture student will be well-prepared when defending a design to a paying client in the real world. Critical thinking and problem solving are core strengths of the professional architect. The American Institute of Architecture Students (AIAS) continues to advocate for the fair and humane treatment of the architecture student. The AIAS regularly examines and monitors the design teaching methods of architecture programs. The Redesign of Studio Culture, a 2002 report put out by the AIAS Studio Culture Task Force, changed the culture of the studio culture, so every student knows what to expect. When students are researching prospective architecture programs, check out their curricula, design studio offerings, and policies that inform how the architecture program is run. The design studio experience is what everyone remembers and where lasting friendships are established. You dont want to miss it. Source Waldrep, Lee W. Becoming an Architect. Wiley, 2006, pp. 94, 121